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MARKET SEGMENTATION

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  • trace the paths of customer needs and purchasing decisions

  • segments and market shares to build the right strategy 

  • trackings and trends monitoring

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  • truthfulness and uniqueness of insight

  • fitting the brand and the needs of customers

  • attractiveness and sales potential

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  • how Client perceive what you say, you write, you show

  • message recall and its impact on brand

  • effectiveness of ads, promotions, events, leaflets, newsletters

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  • reasons for satisfaction, resignation and loyalty

  • monitoring of service quality by Mystery Clients

  • diagnosis of the needs of customers and employees

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  • knowledge of your Clients in the network

  • assessment of web applications funpage, online stores

  • monitoring of opinions and campaign effectiveness

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  • attractiveness and potential of the image

  • positioning and brand coherence

  • comparison with competitors and changes over time

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  • appearance, size, information on the packaging

  • visibility on the shelf and brand recall

  • factors that encourage to purchase

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  • CONJOINT, BPTO, PSM analysis

  • setting optimal prices for products and services

  • tools to estimate demand

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  • assessment of the product (taste, smell, consistency, quality)

  • optimal characteristics of offers and services

  • advantages, shortcomings, comparison with expectations

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Customer point of view