• trace the paths of customer needs and purchasing decisions

• segments and market shares to build the right strategy 

• trackings and trends monitoring

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• truthfulness and uniqueness of insight

• fitting the brand and the needs of customers

• attractiveness and sales potential

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• how Client perceive what you say, you write, you show

• message recall and its impact on brand

• effectiveness of ads, promotions, events, leaflets, newsletters

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• reasons for satisfaction, resignation and loyalty

• monitoring of service quality by Mystery Clients

• diagnosis of the needs of customers and employees

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• knowledge of your Clients in the network

• assessment of web applications funpage, online stores

• monitoring of opinions and campaign effectiveness

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• attractiveness and potential of the image

• positioning and brand coherence

• comparison with competitors and changes over time
  

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• appearance, size, information on the packaging

• visibility on the shelf and brand recall

• factors that encourage to purchase

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• CONJOINT, BPTO, PSM analysis

• setting optimal prices for products and services

• tools to estimate demand

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• assessment of the product (taste, smell, consistency, quality)

• optimal characteristics of offers and services

• advantages, shortcomings, comparison with expectations

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